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When One Is Not Enough: Local Stores Square Off with Double Locations

For Norman Shapiro, owner of the Gnomon at 99 Mt. Auburn St., the services he provides are what differentiates his store and gives it the competitive edge.

"We have the largest amount of high-speed equipment [of the three Gnomons in the Square]," Shapiro says.

Shapiro's is also the only one of the three to offer computers for customer use.

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He says customers on the west side of JFK Street go to him for convenience's sake, but adds that because they require his special equipment, commercial accounts and university departments also help bring in profits.

"We've expanded four times in the past ten years," Shapiro says.

Not Just Donuts Anymore

The two locations of Dunkin' Donuts at 1230 Mass. Ave. and 65 JFK St. are also independent franchises, not affiliated in any way other than name.

The stores have donuts in common, but that's about all.

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