A new program initiated in August allows anyone with a Cambridge public library card to attend Harvard's museum for free. Meg Howland, director of the art museums public education and visitor services says a steadily increasing flow of community members have been taking advantage of the option.
"This will continue to bring more local people to visit and increase local visitation," Howland says.
Without the vast coffers a Harvard affiliation offers, public museums have been forced to scramble to generate attendance.
Museums are taking steps to combat decreased attendance, including everything from visitor surveys at the Children's Museum to a concentrated programming effort at the Gardner.
The MFA relies on its traveling exhibits pique visitors' enthusiasm.
"Last year, we had a blockbuster," says David Strauss, the MFA's public
relations coordinator. "Monet in the 20th century brought more people here than any exhibit around the world last year." Strauss says.
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