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Development Office Woos Donors With That Harvard Charm

From the Yard to the yacht club, UDO pulls out all the stops

Rudenstine, Fineberg, Stone and the deans of Harvard's schools meet personally with particularly wealthy or generous would-be donors.

"If a person shows a willingness to give a rather large gift, someone like the Dean of the Business School might talk to that person," says Campaign chair for the Business School Michael J. Johnston.

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Johnston, an alumnus of Harvard Business School whose position is a volunteer one, has himself given about $250,000 to Harvard over the years. He says he considers himself a moderate donor.

Co-Chair of the Campaign for the Harvard University Art Museums, Desmond G. FitzGerald '65, says he's too much of a "minor league" donor to receive a call from Rudenstine.

Often, those who have given generously to Harvard are used to recruit other donors of their caliber. They wine them, dine them and then--eventually--pop the question.

"I've been going after people to give a million dollars or more," says multimillion-dollar donor and campaign volunteer Walter C. Klein '39.

Klein says the UDO instructs volunteers to spend two years ingratiating themselves with a would-be donor before asking for money.

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