With signs reading “Ambition,” “Bold,” and “Diverse,” several black students at Harvard answered the question of what being black meant to them in a single word for a new photo and video campaign called “#HarvardBlackIs.”

“The project basically entails to teach people that the word ‘black’ is not a monolith, and there are many different, diverse aspects to black and blackness,” said Nehizena K. Edosomwan ’17 , who founded the project. “What we were trying to do was enforce positive images and the social commentary on self-love.”

In addition to posing for a photograph while holding a sign emblazoned with their chosen word, participants offered a longer statement, expanding on what that word means to them personally. A major theme of this project is the recognition of the individuality of experience, Edosomwan said.

The project is in the process of expanding “#BlackIs” beyond Harvard’s campus with other schools—including Spelman, Morehouse, and Boston University—that will be releasing their own versions of the project soon.

The project launched online a few weeks ago, and Edosomwan said he has met with representatives from Harvard’s Office of Student Life and Office for the Arts with the goal of continuing the discussion on campus.

Cyrus M. Motanya ’17, the vice president of the Black Men’s Forum, chose to use the word “unique” for the project, adding that “I define who Black is because I define who I am.”

One message of the campaign is to counter preconceived notions of what it means to be black, according to Montoya. “The idea behind it can even be represented by [Edosomwan],” he said. “He is a six-foot-nine, black, male athlete. But unless they talk to him and get to know him they won’t know that he studies Chinese.”

When Edosomwan began working on the project two years ago, he sought the advice of professors Henry Louis Gates, Jr., and S. Allen Counter, two prominent African American figures on campus.

“I just wanted to make sure that if I was going to do this project, it was going to be done to the best of my ability and something that people like them would be proud of,” said Edosomwan, a prominent member of the Harvard men’s basketball team.

In a press release introducing the campaign, organizers said the project developed in the midst of difficulties for the black community “from Charleston to Baltimore,” emphasizing the need to reaffirm and empower people of color.

“The #BlackIs movement was a part of being more aware of the things that black people as a whole were and are going through in America,” said Gabriel Onor, social chair of the Nigerian Students Association.