THURSDAY: Men Who Made Movies. PBS documentary series on producers and directors focuses tonight the great master, Hitchcock. The program concentrates on Hitchcock's terrify psychological method with clips for "Psycho," "Torn Curtain," "Shadow Doubt," "Frenzy," "North by Northwest and "Saboteur." CH.44 9 p.m. Color. min.

The Virgin Spring. 1960. Academy Award-winning Bergman film centers of violent rape-murder in medieval Sweet Fine acting by Max von Sydow. CH. 38 p.m. B-W. 90 min.

FRIDAY: Flesta Bowl. An illustrate of the absurdity of the proliferation post-season bowl games in college foot features (is that's the word) the Univer of Pittsburgh Panthers against the Devils of Arizona State, not surprising played at the State stadium in Tem Ariz. CH. 56. 8 p.m. Color. Live.

The Chairman. 1969. An unthrill thriller about an American scientist to mission to the People's Republic presents a decidedly unflattering ludicrously inaccurate picture of mainly China. CH. 7. 9 p.m. Color. 2 hrs.

The Senator Was Indiscreet. 19 William Powell plays a Throttlebott politician in this canny political sat CH.5 2:10 a.m. B-W 2 hrs.